We have been asked by a web development agency, whom we know well and have worked with many times before, to assess the design and design efficiency of a ‘Cooking Conversions’ website.
Cooking conversions is a site dedicated to recipe weights, making them easier to understand and convert, with an array of conversions on the site, on the face if it , this seem a very user friendly site.
However the design does not do it justice in anyway, it is far too basic and lacks any relatable branding. What do we mean by that? Well branding is a vital part of any design work, if you don’t have an identity of some kind then you lose any value generated by your material in relation to sales. If effort has been put into a site such as this then there should be some added value for the brand in question, and there isn’t? There is no link from the main title to tell you anything about who they are and what they are hoping to achieve.
The menus do not inspire and they are very plain and lacking any design flair. This site is about weight, but with particular regard to food.
When cooking from a recipe ensuring that you have the right amount of each of your ingredients is one of the most important aspects of getting the recipe right and having a nice tasty dish to eat. Most recipes will specify the amount of each ingredient as a weight with European recipes generally being in kilograms and grams, American recipes using pounds and ounces and UK recipes being a mixture, some using weights in kilograms and grams and some using weights in pounds and ounces.
There is a distinct lack of colour, the use of black is very depressive, some more vibrant use of colour would have helped enormously.
There could have at least been a colour for each menu item,
Home | Weight Conversions | Liquid Conversions | Oven Temperatures | Length Conversions | Spoon Measurements | Cup Measurements
Some background colour would also enhance the viewers experience on the site, with little to look at the site feels drab and one feels compelled to move on quickly or to seek a more interesting site.
This page would very much benefit from some fluid style images, something to indicate the usage of the information, with links to recipes and imagery to excite the palette and inspire some appetite.
The overall design lacks appetite appeal and would certainly benefit from some structure as well.
The information here could be grouped together to indicate its usage, or at least be in columns to aid the viewer around the site.
Imperial Pints & Fluid Ounces to Litres & Millilitres Converter
Type values into either the UK pints and UK fluid ounces fields or the litres and millilitres fields to convert from Imperial pints and fluid ounces to litres and millilitres or litres and millilitres to Imperial pints and fluid ounces.
This should relate to something within a recipe, with images, as this would enable to viewer to immediately establish the usage and pertinence to their own recipe, for example and as the image indicates, cake tin sizes.
There is no next button, no grouping of information on the page to enable the viewer to quickly jump from one section to another relevant section to their recipe for example.
This site could have been a really tantalising experience of imagery and mouth-watering images, with a useful tool to utilise every step of a recipe with relation to the really useful information within the site.
With the advent of the internet finding recipes has become easier, however you often find the right recipe only to find that the units are ‘foreign’. Sometimes you will find the weights in grams or measurements in cups where the standard is different in the Canada to the US. Our site is designed to help you make sense of these measurements and to translate them to those you are comfortable with.
The word comfortable is used and we think the whole site would make much more sense to that ‘brand value’ if it were more comfortable to use, more like our own site.
Lets see if things change?